Medical Engagement
in “pos-COVID” times.

Virtual Meetings took over for CME after COVID restrictions

as an exploratory mechanism to maintain clinicians updated.

Following a slow and technical impaired implementation in 2020, CME events and scientific

meetings rapidly evolved to prove significant benefits in terms of quality and coverage.

Early in March 2020, the first virtual version of one of the biggest scientific

meetings worldwide proven the efficacy of this new approach.

Continued Medical Education:

In 2019, The European Society of Cardiology held
the most successful cardiovascular live event to date.
The 2020 version of this meeting demonstrated the ESC and many other scientific communities, the benefits of the virtual approach…

Do you think conferences should continue to be virtual component to them after the pandemic?

Marketing Insight: High quality, well developed virtual meetings represent a clear opportunity to increase HCPs coverage with lower costs.
Nature website

Audience: 279 HCPs

Research topics for this study:

What is the perception of virtual conferences

What are the predictions for virtual conferences in the future

Do demographic and other background factors influence perceptions on virtual conferences

What kind of device or devices did you use to attend the scientific meeting?

Perception was favorable: 1; Strongly disagree to 4; Strongly Agree
Bmc website

Marketing Insight:
If your meeting requires or is intended for interaction, a virtual approach is generally less preferred by HCPs
Bmc website

Marketing Insight:
Virtual scientific meetings (including within a hybrid format) have solved most of their barriers and emerge as a good alternative for CME. Identifying the best audience, moment and content for a virtual approach will be key for successful meetings with your HCPS
Bmc website

Marketing Insight:
Set up clear goals for your meetings. By doing so, you will have more clarity on the best format to be used. Remember that hybrid meetings are not necessarily the best choice for every meeting

Source 42 Matters, Jun 2021 and jul 2017; Mevvy, Jun 2015; IQVIA
App Database, Jun 2021; IQVIA Institute, jun 2021
IQVIA website

Marketing Insight:
Chronic conditions like mental health, CV and diabetes can be positively impacted by nutritional support. Including adult brands content in the scope of Nutritional Connection might represent an opportunity.
IQVIA website